Kiehl’s Krawl NYC
role: senior creative strategist | creative pitch lead
client: L’Oreal
L’Oreal’s luxury skincare brand, Kiehl’s, needed an exclusive immersive experience that celebrated its origins. We pitched an exclusive, multi-day journey through the birthplace of Kiehl’s, where select influencers could spend each day crawling across New York City to learn about the history of the brand and discover formulas of the future.
