2023-2024

✧ Led the organization of live events and the Experience division, elevating corporate experiential marketing and events offerings, and managing a team of over 30 designers, developers, and copywriters. 

✧ Oversaw the Content Team to create and monitor social media content and write copy for digital content for client programs such as T-Mobile which yielded a 25% boost in audience engagement. 

✧ Identified and implemented innovative audience engagement and technology solutions for 30+ experiences, increasing customer engagement by 30% across brand loyalty campaigns and events/meetings. 

✧ Delivered RFPs and attended live pitches for new business opportunities, achieving an 85%-win rate, and contributing to 21% revenue growth. 

✧ Negotiated contracts with new production and technology partners, reducing costs by 15% while boosting team productivity and collaboration. 

✧ Developed and improved creative processes by introducing new workflows, which led to a 30% increase in project delivery speed. 

✧ Crafted brand messaging and content strategy for over 30 Fortune 500 clients, enhancing brand consistency and increasing brand awareness by 33%. 

✧ Developed a data-driven strategy for LinkedIn’s onsite team-building program by analyzing feedback and implementing improvements, maintaining a 4.8/5 client satisfaction rating throughout the fiscal year. 

2022-2023

✧ Developed creative concepts for over 20 global experiential and immersive brand campaigns with budgets up to $10MM, driving a 60% increase in audience engagement and campaign effectiveness. 

✧ Strategized, designed, and led the presentation of RFP decks, maintaining a 75%-win rate, which contributed to a 25% increase in client acquisition. 

✧ Managed teams in the brainstorming, research, creation, and distribution of creative deliverables, resulting in a 20% increase in profitability. 

✧ Wrote and edited marketing copy, brand content narratives, storyboards, and scripts featured in award-winning global campaigns, leading to a 38% increase in brand recognition and campaign success. 

✧ Integrated partnerships into pitches to align with the agency's mission of inclusion, sustainability, and diversity, targeting campaigns with 80% minority-owned vendors and 80% sustainable partnerships. 

✧ Worked cross-functionally with the Creative team and Experience Design partners at Cognition to develop a one-of-a-kind visual design that increased content creation at certain events by over 30%. 

✧ Collaborated with and led strategy teams in data analysis to develop marketing strategies and set KPIs for each event. 

✧ Notable Clients: Netflix, Amazon Prime Video, Adidas, CBS Sports, Paramount, Freeform, FX. 

2018-2021

✧ Developed brand identity and creative direction for websites, social media channels, and a holistic communications strategy across the non-profit organization, resulting in a 120% increase in online engagement. 

✧ Led creative and operational production of “Ideas, Energized,” Larta’s news and education vertical, boosting content output by 100% and increasing audience engagement by 50%. 

✧ Created and executed integrated marketing campaigns and PR strategies for all flagship events and partnerships, leading to a 70% follower growth across social channels and a 48% annual increase in newsletter and podcast subscribers. 

✧ Oversaw budgets for live events ranging from $150K to $1M. 

✧ Grew partnerships with BioscienceLA, Wells Fargo, and Bayer, as integral partners for Larta’s largest event. 

✧ Collaborated with NIH and NIMH to assist startups in mental healthcare, helping them build their business, secure funding, and successfully enter the market. 

✧ Analyzed social media campaign data, SEO, and survey feedback to ensure continuous improvement. 

✧ Notable Partners: NIH, USDA, NASA, U.S. DOE, Bioscience LA, US SBIR/STTR, Wells Fargo, Bayer. 

2011-2018

✧ Developed creative strategies for 50+ events, including festivals, theatrical experiences, art installations, corporate summits, and brand activations across the U.S. and Mexico. 

✧ Collaborated with clients in entertainment, non-profit, education, and hospitality sectors to translate marketing objectives into experiential, multimedia campaigns. 

✧ Established and maintained brand identity and guidelines, enhancing brand sellability across all media channels. 

✧ Led internal and external production teams to ensure on-time asset delivery and adherence to budgets, driving client satisfaction. 

✧ Represented the company on panels and public roundtable discussions, including events at Apple and Sotheby’s; spoke on the current state of experiential marketing and events in Los Angeles at various industry gatherings. 

✧ Notable clients/partners: SXSW, Sundance Institute, Melia International Hotels, Brownies & Lemonade, LA Weekly, Yelp. scription