2024-2025

✧ Following the strict brand systems of Google Cloud, I led my team of art directors and 2D/3D designers through the entire design process for Google Cloud Next ‘25, Google Cloud’s flagship conference with over 30,000 attendees over 3 days 

✧ Owned the creative and graphic approach for over 300,000 square feet of the Mandalay Bay Convention Center, partnering with our Strategy and Production teams to vet big ideas and ensure creative direction is represented to its fullest potential as elements shift into production. 

✧ Presented creative concepts and over 200 graphic elements to Google Cloud’s executive brand team for feedback and approval, working quickly and efficiently to direct the creative vision for three consecutive workstreams. 

✧ Collaborated with production teams and directed onsite labor to ensure the highest quality control of all large scale graphic installations, props and decor placement, and overall visual experience 

2023-2024

✧ Led the organization of live events and the Experience division, elevating corporate experiential marketing and events offerings, and managing a team of over 30 designers, developers, and copywriters. 

✧ Oversaw the Content Team to create and monitor social media content and write copy for digital content for client programs such as T-Mobile which yielded a 25% boost in audience engagement. 

✧ Identified and implemented innovative audience engagement and technology solutions for 30+ experiences, increasing customer engagement by 30% across brand loyalty campaigns and events/meetings. 

✧ Delivered RFPs and attended live pitches for new business opportunities, achieving an 85%-win rate, and contributing to 21% revenue growth. 

✧ Negotiated contracts with new production and technology partners, reducing costs by 15% while boosting team productivity and collaboration. 

✧ Developed and improved creative processes by introducing new workflows, which led to a 30% increase in project delivery speed. 

✧ Crafted brand messaging and content strategy for over 30 Fortune 500 clients, enhancing brand consistency and increasing brand awareness by 33%. 

✧ Developed a data-driven strategy for LinkedIn’s onsite team-building program by analyzing feedback and implementing improvements, maintaining a 4.8/5 client satisfaction rating throughout the fiscal year. 

2022-2023

✧ Developed creative concepts for over 20 global experiential and immersive brand campaigns with budgets up to $10MM, driving a 60% increase in audience engagement and campaign effectiveness. 

✧ Strategized, designed, and led the presentation of RFP decks, maintaining a 75%-win rate, which contributed to a 25% increase in client acquisition. 

✧ Managed teams in the brainstorming, research, creation, and distribution of creative deliverables, resulting in a 20% increase in profitability. 

✧ Wrote and edited marketing copy, brand content narratives, storyboards, and scripts featured in award-winning global campaigns, leading to a 38% increase in brand recognition and campaign success. 

✧ Integrated partnerships into pitches to align with the agency's mission of inclusion, sustainability, and diversity, targeting campaigns with 80% minority-owned vendors and 80% sustainable partnerships. 

✧ Worked cross-functionally with the Creative team and Experience Design partners at Cognition to develop a one-of-a-kind visual design that increased content creation at certain events by over 30%. 

✧ Collaborated with and led strategy teams in data analysis to develop marketing strategies and set KPIs for each event. 

✧ Notable Clients: Netflix, Amazon Prime Video, Adidas, CBS Sports, Paramount, Freeform, FX. 

2018-2021

✧ Developed brand identity and creative direction for websites, social media channels, and a holistic communications strategy across the non-profit organization, resulting in a 120% increase in online engagement. 

✧ Led creative and operational production of “Ideas, Energized,” Larta’s news and education vertical, boosting content output by 100% and increasing audience engagement by 50%. 

✧ Created and executed integrated marketing campaigns and PR strategies for all flagship events and partnerships, leading to a 70% follower growth across social channels and a 48% annual increase in newsletter and podcast subscribers. 

✧ Oversaw budgets for live events ranging from $150K to $1M. 

✧ Grew partnerships with BioscienceLA, Wells Fargo, and Bayer, as integral partners for Larta’s largest event. 

✧ Collaborated with NIH and NIMH to assist startups in mental healthcare, helping them build their business, secure funding, and successfully enter the market. 

✧ Analyzed social media campaign data, SEO, and survey feedback to ensure continuous improvement. 

✧ Notable Partners: NIH, USDA, NASA, U.S. DOE, Bioscience LA, US SBIR/STTR, Wells Fargo, Bayer. 

2011-2018

✧ Developed creative strategies for 50+ events, including festivals, theatrical experiences, art installations, corporate summits, and brand activations across the U.S. and Mexico. 

✧ Collaborated with clients in entertainment, non-profit, education, and hospitality sectors to translate marketing objectives into experiential, multimedia campaigns. 

✧ Established and maintained brand identity and guidelines, enhancing brand sellability across all media channels. 

✧ Led internal and external production teams to ensure on-time asset delivery and adherence to budgets, driving client satisfaction. 

✧ Represented the company on panels and public roundtable discussions, including events at Apple and Sotheby’s; spoke on the current state of experiential marketing and events in Los Angeles at various industry gatherings. 

✧ Notable clients/partners: SXSW, Sundance Institute, Melia International Hotels, Brownies & Lemonade, LA Weekly, Yelp. scription