Areté: The Cell
A Transmedia Experience

role: creative producer | marketing consultant | deck designer/copywriter
client: Areté

Multi-media artist Areté wanted a music single release event that encompassed the interactive, experiential nature of their music, rather than a traditional approach. The Cell, Areté’s first concept album, would premier at the historic Zebulon Café in Los Angeles and incorporate an interactive audience experience, visual art, puzzles, and musical and dance performances.